Having met Bertie Stephens (Chief Flubitron) in a workshop last May, and signing up as Honourable Manlius Buggerflub (I’ve joined the fun Flubitron club), I wanted to keep in touch with their progress.
The good news is that they are growing at an impressively rapid pace, and have recently exceeded 14,000 Flubitrons. With four new demands every minute, their members have already demanded over 3,000 products and services.
I had a chat to their Online Marketing Rep Steph Fiala to find out more:
So what exactly is Flubit?
The idea of Flubit is incredibly simple but revolutionary. In an age of social media and online shopping, we have found a way to empower our consumers, through using our very simple platform. By grouping together and ‘demanding’ products they actually want to buy, we can get them great bulk discounts. Essentially, you tell us what you want and we do all the leg work and get you a discount, all because if you want something, chances are there are others online who also want it.
Bertie Stephens came up with the idea for a consumer-lead social marketplace at the end of last year, but it wasn’t until spring this year when he really decided to go along with his idea. In April, he met with the first investors and by May Flubit was sitting on a $1M investment and was valued at $4M.
But the successes run deeper, we managed to create a great team here at flubit. We have a group of really experienced, goal oriented leaders – Adel Louertatani, making sure we are in touch with all the right investors, Ricardo Gomez-Ulmke who makes sure all our ideas are plausible and ensures we do everything with structure, Patrick Perez, our non-executive advisor, the man who brought Apple Mac to Europe giving us needed council and of course our CEO Bertie Stephens challenging and directing us – and a group of younger, enthusiastic employees who know our market and make sure we get it right.
And how did the Business & IP Centre help?
The British Library offered founders Bertie Stephens and Adel Louertatani not only a meeting ground & research tool from it’s wide array of resources, but an important learning arena too via the IP Centre.
Partaking in a multitude of courses gave Bertie & Adel an ability to gain a further foothold into the world of small business marketing, financing, pitching to investors and even intellectual property protection.
From here Flubit have been in regular contact with a selection of speakers who have since become consultants who offer a reliable, experianced source of knowledge. It was only from the learnings of the IP Centre that Bertie was able to learn the correct and (more importantly) required steps to correctly copyright & protect the Flubit brand.
Update October 2012: Flubit is now live.