Vote for your ‘most loved’ brand

50 Golden BrandsTo celebrate their 50th Anniversary the Marketing Society has selected 50 brands from last 50 years, and asked visitors to vote for their favourite.

Although some of my favourites such as Apple and The Body Shop do appear on the list, they have missed some truly iconic names such as Walkers Crisps, Marmite and my personal favourite Alessi.

In true social media style the site allows comments, and I was amused to see “No Marmite No vote” from Michele.

1959 was the year The Marketing Society was founded and the birth of modern marketing. Today, The Marketing Society is the most influential network of senior marketers dedicated to championing marketing in the UK. Fifty Golden Brands is our exploration of the changing role of brands since our foundation.

Selecting a brand for each of the past 50 years was not easy. Our shortlist was assembled using a variety of different criteria. Which brands were launched, relaunched or revamped? Who was winning awards? Who were the top spenders and the top sellers? And which brands encapsulated the zeitgeist of the year?

This is not a definitive list. It’s a work in progress, a platform for discussion and now we need you to get involved. Who have we missed? Where were you? Which brands shone more brightly? Share your memories and insights of the last 50 years. Your involvement will enable us to finalise the definitive 50 Golden Brands in time for our anniversary in 2009.

2 Responses to Vote for your ‘most loved’ brand

  1. […] for your favourite marketing hero As if compiling votes on the favourite brand of the last 50 years wasn’t enough, the Marketing Society also wants to see who is your marketing […]

  2. donto69 says:

    According to Interbrand, Coca-Cola has the highest value and therefore should be the favorite (http://www.businessweek.com/interactive_reports/global_brand_2008.html). According to BrandMojo (www.brandmojo.org), Google has the most lovers and therefore deserves it.

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