13 November 2009
I have to say I was somewhat nervous about being interviewed for Business Bytes. This our new monthly podcast narrated by business journalist Jamie Oliver, and designed to give inspiration and practical advice with the challenges in setting up and growing your own business.
Actually, I just do the inroduction and the really interesting content comes from designer Sebastian Conran of Conran & Partners, business expert Jane Khedair from Business Plan Services, and Dee Wright founder of The Hair Force.
Each month, Jamie will be interviewing entrepreneurs, business experts and some of the Library’s success stories, who are just at the start of their entrepreneurial journeys. But we have hit he ground running with a mention on the Telegraph newspaper website.
Episode one: From idea to business
19 October 09
In our first pilot episode, Jamie introduces himself and the Business & IP Centre, and interviews a range of experts and entrepreneurs about the importance of ideas, how to take them to the next stage, and why you should protect them.
Leave a Comment » |
British Library, Web 2.0, business startups, entrepreneurship |
Permalink
Posted by ninfield
12 October 2009

During a recent training event I was fortunate to hear Bryan Mills speak. Bryan has had a long and successful career creating and managing IT related businesses (although without an IT background himself). His particular claim to fame is building CMG from a two person business, operating from the founder’s homes in 1965, into a multinational FTSE1oo business.
During his fascinating talk recounting lessons learnt from a lifetime as an entrepreneur he used the analogy of playing Pooh Sticks for business start-up.
As both a fan of the game from early childhood, and having grown up very near to the home of Winnie-the-Pooh the inventor of the game in Hartfield, West Sussex, Bryan caught my attention.
When you are planning to start a business you look down into the swirling river below (the market place for you product or service), you try as hard as you can to see where the current is flowing strongest and is least turbulent (assessing the market opportunity with published and field market research). You drop your stick in as carefully and accurately as you can (detailed business plan preparation). And once it is in, you follow it with Eagle eyes, watching every bob and weave (you track every activity minutely in your newly founded business).
However once the stick goes under the bridge it moves both out of your control and out of sight, and there is nothing you can do to influence its route down the river, across into a bank of reeds, or dropping down to the bottom of the river bed. This is very much the situation once your business is up and running. All kinds of unpredictable events can knock you off course, or sink the business altogether.
2 Comments |
business startups, entrepreneurship, humour |
Permalink
Posted by ninfield
13 September 2009
I don’t usually get too philosophical on this blog because I know most people are looking for practical solutions to problems.
However, on my recent holiday up in the beautiful Langdale Valley in the Lake District, and then on to the Highlands of Scotland, I managed to achieve something I first attempted 25 years ago.
Although climbing Ben Nevis does not compare to the serious mountains of Europe and the Americas, it does feel good to have finally conquered the highest mountain in Britain. Especially as my two previous attempts had to be abandoned due to bad weather, leading to dangerous conditions on top.
It made me think about how much perseverance entrepreneurs need in order to succeed in business. They will need to overcome a great many obstacles and challenges on the way if they are to succeed in the long term.
To quote Roy Castle from his Record Breakers days, “what you need is dedication”.

Leave a Comment » |
business startups, work/life |
Permalink
Posted by ninfield
12 July 2009
Irony is a tricky topic as Alanis Morriset discovered a few years ago.
And perhaps ‘tragic’ is a more appropriate term for hearing the news halfway through Wednesday night’s SLA Europe Summer Soiree to celebrate 100 years of the Association, that the City Information Group was no more.
As a member of the group for nearly 20 years, I was saddened to hear of its demise. As Tim Buckley Owen points out in detail, they had a distinguished past. I certainly found their educational sessions to be of great interest and relevance to my career development. And of course their summer and winter parties were legendary.
Melanie Goody (one of the founding committee members) also recalls its glory days when it boasted over 1,000 members, on the TFPL blog.
On her View from the Hill blog Sue Hill says it is ‘A time to weep for the departed and to celebrate the survivors.’
It will be interesting to see if the existing GiG membership decide to join one of the remaining information bodies and associations.
1 Comment |
information profession |
Permalink
Posted by ninfield
1 July 2009
On my way home the other evening I noticed an unusual poster advertising the Daily Telegraph newspaper. The poster consisted of three of the photos below, and was a salient reminder of the humble beginnings of what are now household names.
Some of the entrepreneurs I meet have no greater ambition than becoming their own boss and making enough money to be comfortable. However, some have global ambitions right from the beginning. Last week I saw a client who has patented an invention which if successful could be in every home in the world which uses electricity.


BM 1930: Before it became a computing power house, IBM used to manufacture and sell machinery ranging from commercial scales and industrial time recorders to meat and cheese slicers.

Lamborghini 1955: Lamborghini started out as a tractor-building company in the Italian village of Sant'Agata Bolognese.



IKEA started here. Ingvar Kamprad, aged 17, set up Ikea in a shed in Smaland, Southern Sweden. From here he distributed Christmas cards, packets of seeds and pens.

Google started here. Larry Page and Sergey Brin set up Google as a research project while they were Ph.D students at Stanford University. In 1998 they moved into Susan Wojcicki's garage at 232 Santa Margarita, Menlo Park.
It pays to think big, The Daily Telegraph, Britain’s Broadsheet
It pays to think big is the Telegraph’s major new advertising campaign to promote Britain’s best-selling quality daily paper. It pays to think big, proudly celebrates the fact that the Daily Telegraph is the only quality daily paper in the broadsheet format – giving readers more coverage of news, sports and business.
Leave a Comment » |
business startups, entrepreneurship, marketing |
Permalink
Posted by ninfield
7 June 2009
Although not in the same league as Lucy Kellaway’s recent trauma, and resulting life affirming experience (How a thief gave me 10 reasons to be grateful), my newly acquired torn calf muscle has led to unexpected kindness from strangers.

Not exactly how I sustained my injury - but a nice footy photo
As I have limped around a sometimes hostile (or frequently indifferent) London I have come across instance after instance of help and thoughtfulness. My first experience was a ticket inspector at the entrance to my train station. Instead of his usual approach of not even bothering to make eye contact, this time as I struggled to retrieve the ticket from my pocket, he rushed forward to open the automatic gate for me. Later on, as I crept at snail’s pass a red London bus waiting to begin its journey, I asked if they were going my way. The driver’s initial response was a rather shirty, ‘this isn’t a bus stop you know’, but after seeing my painfully slow limping progress (painful and slow), she relented and invited me on board.
Friends and acquaintances at work have also expressed great concern as they see me leaning heavily on my walking stick. And even when they discover the injury was sustained during a veterans football match, and their initial laughter has died down, they still ask what they can do to help.
All in all a very positive feeling which has gone some way to ameliorating the stinging pain of the injury itself.
Leave a Comment » |
work/life |
Permalink
Posted by ninfield
4 June 2009
As mentioned in a previous post, more and more new business are setting up with various shades of green when it comes to their impact on the environment.
However the real challenge, and the real scope and need for change, is with existing traditional firms. For example carpet tile manufacturing. Well, having just watched an inspiring TED (Technology, Entertainment, Design) video, I think I may have seen the answer. Ray Anderson the CEO of global carpet company Interface outlines his vision for sustainable commerce, with their Mission Zero commitment to eliminate any negative impact Interface has on the environment by 2020.
He shows how they have increased sales and doubled profits while turning the traditional “take / make / waste” industrial system on its head.
Not only are they acting as a role model by proving how this can be done successfully, they are helping other corporates by developing a business model for them to follow.
The Interface model for sustainable business has emerged, one that guides our journey and from which other businesses can draw inspiration and design their own journeys. As we put the model to work within Interface, we set forth our vision and, imagining all it would take to realize it, developed the Seven Fronts™. We then put in place measurements, called Ecometrics™, to monitor our progress and keep us on our journey’s path. Learn more about the 7 Fronts of Sustainability.

Leave a Comment » |
entrepreneurship, going green |
Permalink
Posted by ninfield
31 May 2009


This is the enticing title of a recent email video campaign aimed at information professionals.
Given the level of confusion around copyright, and the fact that librarians and information specialists are often in the front line, I was pleased to be able to increase my awareness.
In fact even though the legal aspects cover US law and includes the their concept of Fair Dealing, it covers a very complicated topic in surprising detail in a short space of time. I like the way they include sources of content that are not covered by copyright, such as ideas, facts, data, and publications created by the US Government.
Needless to say, given the source of the video (the Copyright Clearance Center) the information tends towards compliance and the reasons why.
Sadly, they don’t make any reference to Creative Commons and the choice of licences available there.
Corporate workers share information every day, but what percentage get copyright permission?
Most people don’t knowingly violate copyright law, they are simply unaware of their copyright responsibilities. To help increase awareness, CCC has created a FREE video that provides the basics of copyright in a fun and informative way.
In less than 7 minutes, Jim T. Librarian explains why copyright is important, what is and isn’t covered
under U.S. copyright law, and why attribution isn’t always enough.
Copyright Basics – The Video
Thank you for your interest in CCC’s
Copyright Basics
This Program is made available for your use by the rights licensing experts at Copyright Clearance Center. We welcome you to view the video here and/or download it for non-commercial use in your organization (terms and conditions apply).
Leave a Comment » |
IP issues, business information, copyright, information profession |
Permalink
Posted by ninfield
18 May 2009
I often ask my business advice clients if they have an elevator pitch. Quite a few have not heard this expression before which surprises me.
The basic idea is that in the fortunate event you find yourself in a lift with a potential backer for your business (think Richard Branson), could you convey the essentials of your idea or invention before he got out on the 20th floor?
In practice this means between 30 seconds and two minutes to express all the salient (selling) points without any waffle, which for some of my clients is a challenge to say the least.
To see examples of this in an even more demanding environment head over to Techfluff.tv to watch one of their many escalator pitches. Just be aware that practicing this on the London Underground might get you arrested.
Another inspiring place to visit for when you get a little bit longer to get your idea across (in this case 6 minutes), is Demo.com. In particular have a look at some of the Demo Gods in action to see how it should be done by the best of the best.
About DEMO
The feel you get when you enter the ballroom at DEMO is unlike any other conference. Each company is given just six minutes on the DEMO stage to truly demonstrate how their product will change the world. No PowerPoint or flashy corporate presentations allowed. Just the founders and the technologies many are staking their careers on… it doesn’t get any more straightforward and fast paced than that.
Leave a Comment » |
Presenting, business startups, entrepreneurship, funding, inventions |
Permalink
Posted by ninfield
11 May 2009
Having spent much of my working life working in the investment world of the City of London, the various share indices were bread and butter to me. My key one was actually the FTSE All Share, but the FTSE 100 was a regular feature in my work
ing day.
So
I was pleasantly surprised to see that the good people at World Fair Trade Day have developed their own take on the indices by introducing the FT100 for organisations that are “100% committed to Fair Trade”.
You may recognize some familiar names on the list such as Oxfam, Traidcraft, and one of our recent Inspiring Entrepreneurs speakers – People Tree.
However, the nicest surprise, was to see the only company I have ever directly bought shares in sitting in the list. I bought 1,000 shares in Cafédirect over five years ago, and since then the company has gone from strength to strength.
Cafédirect is the UK’s largest Fairtrade hot drinks company. Our brands, Cafédirect, Teadirect and Cocodirect are sold through most of the major supermarkets. We buy from 39 producer organisations in 13 countries, ensuring that over a quarter of a million growers receive a decent income from trade. We are proud to be working with farmers who have the expertise to provide the exceptional quality we require. This ensures that you enjoy the finest selection of coffees, teas and chocolate drinks. As part of our Gold Standard Fairtrade policy, over the past three years we have invested on average 60% of our profits in the businesses and communities of our grower partners.
Leave a Comment » |
entrepreneurship, going green, social enterprise |
Permalink
Posted by ninfield
8 May 2009
As a non-techie who has dabbled with building websites for many years, I have constantly been in search of the holy grail of easy build web software.
This is also a big issue for many business start-ups who feel under pressure to have a website, but are worried about the cost or time it would take to build a professional looking one.
Having graduated through Hot Dog (from Sausage Sofware), Microsoft FrontPage and various versions of Adobe Dreamweaver, I have come to conclusion that building even small simple websites is hard work.
However thanks to a mention on net@night with Amber and Leo I have discovered Squarespace. Using some very clever programmers they have produced a web based service which enables you to produce really quite snazzy websites about as easily as one could imagine for a relatively low cost.
According to their blurb their service has the following advantages:
Know Your Visitors
Learn where they’re coming from, and what keywords they’re using to find you. Our powerful analytics tools help you view the traffic and behavior of your visitors in real time.
Templates That Aren’t Templated
Dozens of professionally designed style variants from name-brand designers. All Squarespace styles allow point and click control over every design element.
Beautiful Photo Galleries
Customizable photo galleries let you choose how you want to present your work. Lightbox integration, hover effects, and automatic image resizing are just a few of the perks.
Intuitive Editing
Want to add content? Perhaps edit something you already wrote? Want to trash something all together? No problem. Our rapid on-site content editing tool will assist you every step of the way. All elements of your text can be manipulated here.
Form Building & Data Collection Squarespace Business packages come equipped with an industrial strength visual form builder. Our form builder contains over 14 field types, and can collect data concurrently via email and a Microsoft Excel spreadsheet
Moving In? Moving Out?
Do you have a blog or website you want to switch over to Squarespace? Moving over to another platform? We make it easy! Regardless of your direction, we can help.
They also give you a month to try it out for free to see how you get on.
Leave a Comment » |
Uncategorized |
Permalink
Posted by ninfield
9 March 2009
I am proud of the way my colleagues in the British Library have adopted and experimented with Web 2.0 and social media in the past three years.
We have activities in Facebook, YouTube, Twitter and Linkedin, a free e-course on intellectual property, a good old fashioned monthly e-newsletter and of course our two blogs on business and intellectual property.
Our next venture is into the world of live webcasting starting on Tuesday 10 March 2009 at 6.30pm (UK time) with Mothers of Invention.
Not only will you be able to watch our Inspiring Entrepreneurs event online at website www.inspiringentrepreneurswebcast.co.uk/, but also put questions to our panel of experts.
 |
Gurinder Chadha OBE is one of Britain’s most successful film directors, best known for Bend it Like Beckham, Bride and Prejudice and, most recently, Angus, Thongs and Perfect Snogging. Born in Kenya, she began her career at the BBC before making a huge impact with Bhaji on the Beach in 1993. |
 |
Liz Jackson MBE started her telemarketing business Great Guns at the age of 25, with few educational qualifications and a £4,000 loan from The Prince’s Trust. In the first year of her business, she lost her eyesight, yet has gone on to build a £3m-turnover business with eight offices across the UK. |
 |
Laura Tenison conceived her children’s clothes business in 1993 after a severe car accident in France; the woman in the hospital bed beside her complained about the standard of mail-order kids’ clothes. Today JoJo Maman Bebe is an award-winning multi million-pound retailer with stores across the UK. |
 |
Dee Wright’s business The Hairforce is an innovative nit and lice removal service. After just three sessions with one of Dee’s “lice assassins” both the nits and the lice are gone, and children are treated like VIPs in a massage chair; the whole experience is fuss-free. Dee supports female staff by providing a job which they can fit around school hours. |
The British Library is bringing together four trailblazing British women for an evening of inspiration in celebration of International Women’s Month. If you can’t make the event, you can still join in the debate by watching our live webcast.
In partnership with HSBC, the world’s local bank.
Our speakers:
Gurinder Chadha OBE, director of Bend it Like Beckham and Bride and Prejudice
Liz Jackson MBE, founder of telemarketing business Great Guns
Laura Tenison MBE, who runs award-winning mother and baby brand JoJo Maman Bebe
Dee Wright, the brains behind The Hairforce, an innovative nit and lice removal service
How to watch:
How: Visit the website www.inspiringentrepreneurswebcast.co.uk/
Date: Tuesday 10 March 2009
Time: 18.30 – 20.00 (GMT)
Don’t worry if you can’t make this time; you’ll be able to view the webcast after the event.
1 Comment |
British Library, Web 2.0, business startups, entrepreneurship |
Permalink
Posted by ninfield
15 February 2009

Tuesday evening in the Business & IP Centre was the launch of The Gift of Inner Success the latest book from the British Library’s partner business coach, Rasheed Ogunlaru.
The fact that the event had been hastily re-scheduled from the snow hit previous Tuesday and yet was a full house, indicates just how popular the charismatic Rasheed is becoming.
As he says on his blog of the evening, “The event was an evening of inspiration, celebration, connection and was attended by a rich range of spirit souls. “
Rasheed kindly gave a copy to the Centre, and using my recently acquired speed reading technique (of which, more in a later blog post) I managed to whistle through it on the way into work the next day.
The theme of the book is about how we need to give ourselves the mental space (a difficult challenge given the daily demands on ourselves) in order to listen to our hearts. Rasheed is a great believer in allowing yourself to trust yourself to let your heart rule your head.
Leave a Comment » |
business startups, entrepreneurship, work/life |
Permalink
Posted by ninfield
15 February 2009
Last week was a pretty hectic one for me.
It began with an all day Entrepreneurship Training Day on Monday 9 February. The day introduced postgraduate students to the Library’s collections, and the ways we can support entrepreneurs. Although the students were a bit reticent in the early part of the day they gradually warmed up, and we ended up with a fascinating closing session. The title was “Street smarts and book smarts – are business people and entrepreneurs really talking the same language as entrepreneurship scholars? How can academia actually help business in the current economic climate whilst still producing high quality peer reviewed outputs?”.
I was privileged to chair contributions from Dr Tristram Hooley (Senior Manager: Stakeholders and Networks, Vitae), Simon Butt (Director of Communications, NCGE – National Council for Graduate Entrepreneurship) and Dr Jim Gazzard (Enterprise & Technology Executive, Royal Veterinary College). In addition we were joined at the eleventh hour by the British Library’s partner business coach, Rasheed Ogunlaru. The students, who were evenly split between those who were planning to start their own business and those who were studying entrepreneurship, came up with some excellent questions
One questioner was met with an unexpectedly strong response from the panel. He wanted to know why he should move from his safe and secure research job, with guaranteed funding for the next three years, to the risks and uncertainty of starting his own business. The panellists asked him how he could be so sure of his future employment with government cuts in education funding expected almost any day now. For many people entrepreneurship is the safer option, as they are their own boss and more in control of their destiny.





Leave a Comment » |
British Library, business information, business startups, entrepreneurship |
Permalink
Posted by ninfield
4 January 2009
Last February I wrote about Rasheed Ogunlaru and his Zest for Business. During 2008 he regularly ran his Making it as an Entrepreneur sessions which proved very popular.
Given our current economic straights and the rise of redundancies during 2008 with more predicted for 2009, Rasheed (who’s redundancy during the last downturn ten years ago, led to his current vocation) has written a blog post From redundancy to reinvention with his top ten tips. Having been made redundant myself over three years ago, I remember what a traumatic experience it was. But also how it was the springboard to a much more satisfying job.
1. Give yourself time and space to be, breathe, reflect and even grieve.
2. Find out exactly what the redundancy will mean: and your options / entitlements.
3. Seek support: from friends and loved ones – and professionals in / beyond work who can help you.
4. Take time: to consider what you really want to do next in your life and career and follow your heart.
5. Practicals: Brush up your CV and your interview skills, identify all your strengths and skills. Ensure you stand out. Include a powerful personal statement at the top.
6. Get hold of my ‘Moving ahead in your career free guide – visit my resources page it will help you focus on what you want in a job
7. Write a list of all the people you know who can help you (inc contacts, friends, former colleagues and who they know) Call or make appointments to meet and chat with anyone who may be able to help you.
8. When applying for jobs: keep your spoken/ written correspondence clear, crisp, concise and captivating.
9. Spread the net: include internet, networking, agencies, contacts as well as newspapers for your job search.
10. Tell people: You probably know 200 people or more tell them what you’re looking for…together you may find it… It’s a small world.
www.rasaru.com
Leave a Comment » |
business startups, work/life |
Permalink
Posted by ninfield
26 November 2008
During a spot of television watching the other evening I couldn’t help noticing how many times the word Christmas was used during the advert breaks. I know that Christmas starts earlier every year in the hope that business will reap the benefit. But this was almost as though the word was being thrown at the viewer as some kind of mantra. The irony is that almost all of these pleas to worship at the cult of Christmas commercial consumption ended with a hastily tacked on half price offer.
By chance, on the same day I read about a character who has well and truly bought into the ‘Christmas spirit’, by celebrating Christmas day every day since 1994. His name is Andy Park (aka Mr Christmas) and he estimates to have consumed 117,600 brussel sprouts, 5,110 bottles of Champagne, and opened more than 230,000 Christmas cards. He has also worn out 37 electric ovens, and 23 video recorders by watching the Queen’s Speech every day.
However, this year the electrician from Melksham, Wiltshire, is being having to cut back due to the credit crisis.
Divorced Mr Park said that this year the postage is so dear he is having to deliver his cards to himself by himself, instead of relying on the Royal Mail. Also he is being forced to downsize his turkey from 14lb to 9lb.

Leave a Comment » |
credit crunch, humour, work/life |
Permalink
Posted by ninfield
10 November 2008
Once again Peter Day has come up with a fascinating topic, this time on his Global Business radio show on the BBC World Service.
He interviews brothers Kenneth and and William Hopper authors of The Puritan Gift – Triumph, Collapse and Revival of an American Dream.
They claim to show where the Protestant work ethic comes from, And how it enabled America to achieve such dominance in management for so long.
What I found fascinating was their analysis of the rise of the profession of management from the late 1950’s with the growth of business schools. This new set of managers lacked domain knowledge, which meant they knew how to manage business in theory, but did not understand the specific business they were managing. Following on from this was the rise of the accountants through the ranks to positions of power. These financial engineers who are obsessed with quarterly earnings figures have been bad news for American manufacturing industry, and have been a key factor in the decline of American business.
My favourite quote from the show compares companies use of financial debt to athletes use of steroids. “It enhances performance, but unless done in moderation becomes a risk to health.”
“The book is a compelling narrative history of American management practice, demonstrating how many of the distinctive Puritan practices moulded American companies and kept them on the straight and narrow.
American business (say the Hoppers) was driven by great purpose and organisation which owes its commitment to that bold voyage of the Puritans to New England in 1629, ten years after the Pilgrims Fathers arrived in some chaos and too late in the season. Half of their numbers perished.
The Puritans, under John Winthrope, who came later, were well equipped for a New World with a vision of what they wanted to build there and the abilities the skills they would need to make it happen. Hands on skills (and a love of tinkering) are a hallmark of American business leaders.
You may not like them but you know where you are with the Puritans. The Hoppers hint that when the Puritan disciplines started breaking down in business thirty years ago the way was laid for financial engineering (not the old fashioned metal bashing), big borrowings and outsourcing and many other things that have imperilled the whole American system as (as we now know) over the past decade.
Companies thrive when they are lead by engineers and inventors with insights in to the whole process of production.”
Leave a Comment » |
Uncategorized |
Permalink
Posted by ninfield
22 June 2008
I have just from the annual SLA conference which this year was in Seattle. It was strange returning to the city of my very first SLA event ten years ago. Then I was very green information professional and spent most of the four days trying to get my head around the complexities SLA, the conference and cultural differences between the UK and the USA.
This time I was there to fulfil my commitments as co-convener of the Fellows annual meeting, the First Timers Event and to Chair the Public Policy Advisory Council. Since being made a fellow of the SLA in Baltimore in 2006 I was expecting to be required to continue to contribute to the association.
I was more than happy to be involved with the First Timers Event which is held at the beginning of the five days of conference. I passionately believe in encouraging and supporting new entrants into the information profession. So helping to explain how to get the best out of the conference and to enable networking, as well as the opportunity to find mentors is a job I was happy to do.
The loud buzz in the room from the 300 or so who turned up to the meeting indicated they were more than ready to network with their fellow information professionals.
Chairing the Public Policy Advisory Council gave me great opportunity to be involved with SLA’s effective efforts during 2007 and 2008 to campaign against library closures in the US Government’s Environmental Protection Agency (EPA), as well as a host of other activities. In the case of the EPA libraries, SLA in the form of Doug Newcomb (Chief Policy Officer) and Janice Lachance (SLA CEO) had been in the vanguard of the move to prevent the closures without due consideration and discussion.
1 Comment |
SLA2008, information profession |
Permalink
Posted by ninfield
15 April 2008

After my recent blog post about the rather exclusive location deep below the reading rooms of the British Library, I was surprised to discover this week that Stephen Fry was there before me. He was there as part of a fascinating documentary in which he helps to build a copy of Gutenberg’s (and the world’s) first ever printing press. You can still catch this fascinating program via the wonderful BBC iPlayer service.

I love the way he demonstrates the principles of typeset printing using an old John Bull Printing Outfit whilst sitting in the British Library Café. I have fond memories of that game from my early youth.
Leave a Comment » |
information profession, technology |
Permalink
Posted by ninfield
2 April 2008
(Since I wrote this original post I received a comment below from Glen Finch a Director of Quechup clarifying my problems).
As someone who monitors Web 2.0 developments I was aware of Quechup and their controversial email spamming techniques.
However as they had claimed to have turned over a new leaf I was somewhat surprised to receive an email from Nicegirl, who indeed did look like a ‘nice girl’ with her adorable puppy.

Intrigued, I registered with Quechup and was somewhat disappointed to be greeted with this page.

Yet another example of empty promises of Web 2.0?
I should say that I was somewhat suspicious of Nicegirl’s user name. As I would be receiving an email from father@christmas.com.
A new comment from “Glen Finch” was received on the post “Nice Girls and Quechup” of the weblog “In through the outfield”.
Comment from Glen Finch:
As the first comment rightly states you were already a member of Quechup, registered with the username ‘infield’. You then registered (a second new user) and are suprised that you did not have a message in the inbox. Why would you? – this was a new user you had just created, if there had been an email already there from a member this surely would have been cause to raise suspicions, but not the opposite. Let me clarify a few points for you, I do so as a director of Quechup and as spokesman for the company. 1. To receive notifications from Quechup you have to be registered as a user, this is only done by people completing our registration form. We have never purchased emails, shared emails or acquired emails from anyone, period. Moreover our policy states that we will not sell or share members emails or other details and we never have. This means at some stage you or someone that knows your email address registered for you at Quechup. We track and store registration and login details so we can provide the date, time, IP address and country of location where the registration took place. 2. Regarding our address book checker. Yes we received several complaints about the way this worked in September 2007. How it worked was printed directly on the page above the feature (which was optional), the checker has worked this way for nearly 2 years without such complaints. However, given the amount of complaints we realized that address book checkers were much more common on such sites and that users were not reading how they worked before using them and that the manner in which Quechup’s worked was not what had become the perceived norm. We recoded it and changed the way the feature worked within 4 working days. As testiment to Quechup’s policy against spam we have always had the following policies in place: A member cannot send an invite to an email address more than once to stop pestering type spam. Quechup does not send ‘reminder’ emails for invites (unlike other sites such as linkedin) Members can only send messages to 1 member at a time to stop the service being used for bulk mailing. Finally, and perhaps most importantly, Quechup is certified by SenderScore the industries leading email ‘SafeList’ accreditation program. Companies such as Windows Live/Hotmail, Yahoo! Mail and SpamAssasin use and rely on SenderScore for providing a SafeList of email senders. In total over 67% of consumer mail boxes in the world depend on SenderScore as to wether email is safe or spam. Maintaining this accreditation means adhering to strict anti spam policies and meeting criteria from Windows Live, Yahoo!, SpamAssasin and other sources on a daily basis.
Leave a Comment » |
Web 2.0 |
Permalink
Posted by ninfield